General

SEO resources for experts and beginners

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The official resources of the search engines

  • Before searching for answers in SEO-blogs, forums, or social networks, it is worth looking at the official sources of Yandex and Google – the data there are 100% reliable, without speculation or fantasy. In addition, first it is in their channels search engines report innovations.

 

  • The downside is that often the information is vague and not very clear. And then you have to study other resources, where they explain in plainer language, conduct their own experiments and draw conclusions. Nevertheless, every self-respecting SEO man must read the official resources to be able to distinguish facts from fiction.

 

  • Yandex blog for webmasters. The source of news from all Russian-language SEO-blogs and communities of optimizers. Everything new that appeared in Yandex, first of all, is covered here. The blog also frequently features news on various company products (Direct, Browser, Tologic, directory and others), which are somehow related to the work of the optimizer/webmaster. Yandex employees communicate in comments and answer questions, which you can ask directly from your account.

 

  • Course on Yandex.Webmaster. A small free online course that includes the basic principles of site indexing and optimization. The lessons are not many, but they are enough to get a basic knowledge of SEO. Classes consist of theory (text + video), practical exercises and a small test.

  • Yandex Academy. Yandex YouTube channel with a large number of training videos. Those who want to learn SEO should pay attention to the playlist “Site and Search. There, experts talk about different aspects of search engine optimization, site content preparation and analytics, even touching a little on web development. The clips are a little outdated (some of them are four years old), but very useful for general understanding. Also on the channel from time to time come across records of interesting speeches from conferences.

 

  • Yandex. Advertising Technology Training. And this YouTube channel Yandex, on the contrary, pleases with frequent updates – new videos are issued every week. Basically here they share different Yandex services’ tips and post conference speeches. It is useful for everyone who is interested in digital in general.

 

  • Help for the webmaster. In this section of Yandex Help you can read more about indexing a site, displaying it in search results and how to work with Yandex.Webmaster.
    Google Webmaster Central Blog. The official Google blog for webmasters. It publishes announcements about upcoming algorithm changes and innovations in Search Console, reports and answers to frequently asked questions. The blog is entirely in English; there’s a Russian version where translations of some articles are posted, but usually much later than the original. The Russian version of the blog is updated approximately once a month.

 

  • The official Google Search Console help. Each section and each function of the webmaster panel is described in detail here. In addition, there is a guide to search engine optimization for beginners and a forum for webmasters, where you can ask Google experts your questions about promotion or read the answers to others.

 

  • Help for the webmaster. In this section of Yandex Help you can read more about indexing a site, displaying it in search results and how to work with Yandex.Webmaster.
    Google Webmaster Central Blog. The official Google blog for webmasters. It publishes announcements about upcoming algorithm changes and innovations in Search Console, reports and answers to frequently asked questions. The blog is entirely in English; there’s a Russian version where translations of some articles are posted, but usually much later than the original. The Russian version of the blog is updated approximately once a month.

 

  • The official Google Search Console help. Each section and each function of the webmaster panel is described in detail here. In addition, there is a guide to search engine optimization for beginners and a forum for webmasters, where you can ask Google experts your questions about promotion or read the answers to others.

 

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