General

SEO optimization. Getting Started

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Hello!
A lot of information on SEO (optimization, promotion, this and that) is scattered around the vast Internet, created many articles and forum threads on the subject. In this post, I have collected recommendations and tools that relate to the immediate page of the site (structure, code, that’s it all).

In the article you will find:
Page structural elements: headers, images, URLs, content. Recommendations on their use and assessing their importance in ranking.
micro markup: who it is and what it’s about. Considered schema.org and OpenGraph
assessment of the tools in terms of their importance for ranking, usability or behavioral factors
Examples of using the described tools are considered on the example of large thriving web-sites

The article is of an educational character, so even if you are well-versed in this area, you are welcome to stop by and leave your professional comments and evaluation of the post’s content.

INTRO

Before we go on to look at the structure of the page and its elements from an SEO perspective, let’s make a caveat: SEO is not only based on these factors. In addition to structure, domain, linking, branding and other ranking factors are also important (read more).

EVALUATION OF FACTORS

Each factor is evaluated in terms of three parameters:
ranking (range) – if the factor affects promotion to the top
usability – if the factor facilitates any actions for the user
Behavior – if the factor “makes” the user to perform the target action


Title

Behavior: +
Range: +
Usability: +

Title – the “face” of the page, it describes its content, the essence. But beyond that, the title can affect SEO. The presence of key in the title can positively affect the relevance of the page. Matching the headline to the keyword query and the right wording can make the link more visible and attractive to visitors, which in turn will increase CTR (clickability).

Application:
Informing visitors about the content of the page.
Title (anchor) of the page in search results.

Recommendations:
Header length up to 100 characters;
Place keywords at the beginning of the title;
Use fewer direct keyword listings;
Eliminate repetitive parts or leave them at the end of the headline;
Maintain consistency in page titles;
The title should be interesting to the visitor;
Don’t use sparse, complex or allegorical phrases – the title should be simple and clear.

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