Keyword analysis has always been a vital element in any SEO strategy.
It is usually used to determine what words people are typing into search engines to find products or services.
There’s another way to look at the tool. After all, you can find out not only what people are searching for, but also why they are searching.
In other words, if you don’t have a real understanding of your target audience and what they want, no amount of traffic will bring success and real sales.
Without this knowledge, it’s hard to create quality content or present your business in a way that will attract visitors to your site.
In this post, we’ll share a few ways you can get valuable customer insights through keyword analysis.
Keyword analysis for customer insights
Many marketers-even experienced ones-use keyword research data primarily to identify popular keywords.
Their main goal is to get as much traffic as possible. That’s why the focus is on the number of queries.
In reality, this will only help promote the site in search, but not retain customers.
How to use the data to really attract the audience? Take a closer look at the list of keywords.
What do users like and what information do they want? Can your business provide them with some value?
Let’s look at ways you can understand your customers by applying keyword analysis.
1. Segmenting your target audience
You may have already identified your target audience. But you can’t sort them into appropriate segments without keyword data.
Different users may search differently and use variations of phrases.
Looking at keyword data can help you identify those variations and the search intent associated with a single keyword.
This will create portraits of potential users that you can target and for whom your business is of value.
This is very important because if you only focus on one persona, you could end up missing out on potential traffic and sales coming from other segments.
And for different segments, you can do different versions of advertising creatives to get better results.
Suppose your main keyword is “iPhone x.” Based on your analysis, test these useful ideas to create user segments.
Some users may search for “compare iphone x” because they are more technically savvy.
And their top priority is to find a phone that meets all their expectations in terms of technical features.
Others are looking for “the latest iPhone models.” These tend to be trendsetters who are always on the lookout for new things to stay on trend.