Common mistakes when writing and publishing SEO-texts



  • The process of writing SEO texts has undergone a bunch of changes since its inception. Throughout this time, some principles have gone away, while others are still relevant. But there remain some aspects that do not have the most positive effect on the process of promotion and the readers’ perception of the text. And here are some of them:

  • Highlighting keywords in the text. If the phrases are highlighted in the document in any way, it allows you to track their use. But when placed on the site, the style has no effect on the issuance, so it is not necessary.
  • Solid text. Reading it will be uncomfortable. The fact that Internet users read diagonally, in a solid text, they have nothing to latch on. Be sure to break the material into small paragraphs and make out subheadings.
  • Errors in grammar, spelling and punctuation. The search engine may not do anything, but users will definitely stop trusting a resource where texts are posted with errors.
  • Excessive keywords, i.e. overspam. Several years ago, the search engines Google and Yandex imposed sanctions against sites that host overspammed texts. In addition, such materials are very difficult to read the average user.


  • Optimal would be to use no more than one key for 500-700 characters without spaces (if necessary, you can specify them little more often).
    Texts “for the machine. In such materials, the keys are inserted in their original form, without inflection or dilution of other words. Search engines perfectly recognize morphology, even if the phrase is not specified in a direct occurrence.


How to write SEO articles

  • The whole process of writing SEO-articles can be summarized in several stages – from the collection of the semantic core to proofreading and direct publication.
  • Stage 1: Gathering the semantic core


  • The first step is to collect all the raw data for the optimization of the site/site pages.
  • Semantic kernel – an ordered set of words, as well as their morphological forms and phrases, most closely matches the subject resource. It directly affects whether your site will be at the top of search engines or not.
  • The composition of the semantic core should accurately reflect the readers’ ideas about what information should be present on the site. It is determined by studying the scope of the company, competitors’ offers, analysis of search queries and key selection.
  • Selection of key phrases
    First, you need to determine the topic of the site (or page) and select a few relevant words. Next, key phrases should be collected using Yandex.Wordstat. You can also use KeyCollector or Slovoob.
  • Consider these actions using Wordstat as an example. Open the site and type into the search field the main words defining the topic of the site or a certain page. This will display two columns with similar keywords. Work with the left column – there are the most variations and forms of keywords you need, the right column – variations of similar queries. The more impressions per month, the better.
  • Search for LSI-queries
    LSI-queries are subject words that occur in most articles of competitors. According to these phrases the search engine robot evaluates the relevance of the article. Most often these queries are used in informational texts and longreads. And here are the main ways to search for such words:
  • Searching Google or Yandex for the query of interest and looking at the drop-down prompts, as well as looking at the “Together with this searches” block.


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